Aleks Vladimirov

Case Studies

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Client:

UK Government Cabinet Office

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Objectives:

Conduct research to inform high-level strategic decision-making around civil service recruitment reforms.

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Approach:

_Designed research operations process and data protection protocols.

_Built performance analytics dashboards and conducted experimental designs in addition to UX research.

_Conducted statistical analysis and qualitative research with stakeholders.

Outcomes:

Provided evidence-based recommendations through analytics and insights to support recruitment reform strategy.

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Client:

Royal Institute of Philosophy

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Objectives:

Evaluate membership structure and promote public philosophy.

Approach:

_Analysed membership data and trends from global and national similar cases.

_Proposed a membership structure to be surveyed against needs of members

_Wrote public-facing blog on philosophical issues.

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Outcomes:

Developed membership growth strategy. Created content to make philosophy more accessible.

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Client:

UK Government Companies House

Objectives:

Research to support anti-corruption reforms and simplify regulation.

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Approach:

_Engaged diverse stakeholders through interviews, focus groups and literature reviews..

_Synthesised findings into personas and user needs.

 

Outcomes: Produced evidence-based suggestions to reduce corruption while easing regulatory burden for businesses.

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Client:

UK Government Department for Environment, Food & Rural Affairs

Objectives:

Support environmental policy implementation through user research.

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Approach:

_Led research strategy across government stakeholders.

_Developed junior researcher skills programs and wider community.

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Outcomes:

Provided insights to inform national environmental policies and build research capabilities.

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Client:

UK Government Tax Authority (HMRC) and Home Office

 

Objectives:

Conduct research to inform immigration and border policy post-Brexit.

Approach:

_Used mixed methods including experimentation and analytics to understand user needs and challenges.

_Identified pain points in current system.

 

Outcomes:

Produced insights to help shape ethical, user-centred policies to help protect intellectual property at the UK border

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Client:

Manchester Metropolitan University

 

Objectives:

Advance understanding of behavioural economics and place branding.

 

Approach:

Conducted PhD research applying behavioural science to place branding in order to understand locational decisions.

Outcomes:

PhD research presented at multiple academic and applied conferences

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Client:

Bristol Business Improvement District

 

Objectives:

Improve quality of life and high street evening economy and green credentials.

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Approach:

_Sustainable city projects like greening and tracking of pollution.

_Seasonal and evening events.

 

Outcomes:

Green edible plants across the area installed. Night time and events organised.

 

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Client:

Shrewsbury Business Improvement District

 

Objectives:

Improve quality of life and high street vitality.

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Approach:

_Co-designed vision for place improvements.

_Engaged stakeholders from local residents to businesses and authorities.

 

Outcomes:

Implemented community events and built partnerships that now function on their own. 

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Client: Muller Yogurts and Mondelez International 

Objectives:

Build branded food portfolios across Europe.

 

Approach:

_Managed licensing and launches of new brands  from inception to sunset.

_Trained pan-European teams on user-centric brand framework.

 

Outcomes:

Successfully expanded product ranges while preserving brand identity and consumer loyalty and doubling the business in size and winning Brand of the Year.

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Client:

Coventry School Foundation

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Objectives:

Evaluate marketing strategy of the foundation.

Approach:

_Analysed membership data based on a cross-sectional study.

_Proposed a segmentation structure

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Outcomes:

Survey analysed and recommendations presented to management.

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